Ranking Is More Than Hyperlinks – Citation Analysis

July 7, 2008 · 2 Comments

As we already know, inbound links to your website have a huge impact on your rankings. Two of the main inputs are the anchor text, the title of the link and the authority of which the linking page holds.

What many webmasters and SEO professionals forget is the general principles on which Google and its algorithms were designed, scientific citation.

Therefore before we go further, let us take a quick look at what we mean by citation. Here is an excerpt regarding different citation methods and how Google uses citation.

“Methodologically, the Clever algorithm has close ties to citation analysis, the study of patterns of how scientific papers make reference to one another. Perhaps the field’s best-known measure of a journal’s importance is the “impact factor.” Developed by Eugene Garfield, a noted information scientist and founder of Science Citation Index, the metric essentially judges a publication by the number of citations it receives.”

XSitePro V2

July 7, 2008 · Comment

One post I forgot to put in last month was the launch of XSitePro V2

This piece of website building software has been around for some years and is great for building all types of websites from general sales latter sites right through to Adsense sites.

The biggest advantage of Xsitepro is that there is no need to learn html as it comes with very easy to follow instructions and web design templates. On top of that add built apps which make all sites highly SEO optimized and friendly plus the new version comes with a stack of other great features and new templates.

Traffic Secrets 2.0

July 7, 2008 · Comment

If you don’t know the name John Reese you must be living in a cage! Well it’s been 4 years since he launched traffic secrets and his now doing the pre launch for traffic secrets 2.0.

In these couple of videos his gives some very good general information on how to go about getting traffic by various means including web2.0 and SEO. He also talks a lot about content and building/obtaining a larger percentage of content on the web which make good sense.

I love John’s work as it is always in the main always backed up by solid research.

The only downside of his last traffic secrets was the sheer volume of information. One of the biggest problems faced by most online marketers is that they try to do many marketing tactics at once.

This is fantastic if you have the budget and resources to do so but if you are a solopreneur or a micro business you will be spreading yourself too thin and getting no where fast.

How Not To Set Up An Affiliate Program

July 6, 2008 · 3 Comments

I get really annoyed when I find a great piece of software, book or product which has an affiliate program however the company makes it nearly impossible to find it.

In having just wasted a good hour or more searching for affiliate sign up information for a piece of software, here are some tips on what you should do to make sure that potential affiliates can find your affiliate information easily.

1. Always have a separate affiliate information page. Even if this page is not linked to your index page people who are interested in becoming your affiliate can find the details by conducting a simple search on one of the major search engines.

2. If your affiliate program runs through Clickbank still have a separate page showing affiliates how to set up their Clickbank affiliate (hop) link. Why? Clickbanks search feature is hopeless and it’s saves the affiliate having to search through dozens of pages of products.

Google SEO Documentation, White Papers & Information

July 6, 2008 · 3 Comments

Google over the years has produced a large amount of helpful information that gives us great insight to how their search engine works.

This information includes and is not limited to terms of service details, white papers, discussion groups and blogs.

The following is therefore a list of these resources which mainly focus on SEO, search engine optimization and search engine marketing. This list does not include tool, it is a list of documents that Google has produced (in the main) that provide valuable insights into how Google works.

Using these insights will help you to better understand how search works and give you some very good tips on how to improve rankings.

Wordpress Ping List

June 12, 2008 · 2 Comments

A list of aggregators to ping for your wordpress blog.

http://rpc.technorati.com/rpc/ping
http://blogsearch.google.com/ping/RPC2
http://www.a2b.cc/setloc/bp.a2b
http://api.feedster.com/ping
http://www.blogdigger.com/RPC2
http://www.blogshares.com/rpc.php
http://www.blogsnow.com/ping
http://www.blogstreet.com/xrbin/xmlrpc.cgi
http://coreblog.org/ping/
Read more

Backing Up Your Website And Blog

May 26, 2008 · 4 Comments

Are you backing up your websites?

I realize this subject has been millions of times online but it is still quite surprising how many webmasters fail to back up their websites.

Although you may have your html pages on your pc or at your web designers, there are still all of the other pages and information your site holds to consider.

Information such as